Storico Vermouth di Torino

The Vermouth di Torino is a collective and emotional heritage of Piedmont. Developed under the wing of the Royal Court of Savoy, it triggered a flourishing industry from the late 18th century onward, crowning the region as the undisputed kingdom of aromatized wine. Storico Vermouth di Torino Cocchi is the ultimate guardian of this classic tradition, crafted uninterruptedly for over 130 years according to the original 1891 recipe by the founder, Giulio Cocchi. This label has been the absolute catalyst for the global renaissance of top-tier vermouth, sparking a renewed obsession among world-class bartenders for the appellation—so much so that in the United States and cocktail bars worldwide, it is affectionately known simply as “Cocchi Torino”.

The secret recipe calls for a meticulous infusion of selected botanicals into a fine white wine base. Key herbs like cinchona (china) and rhubarb naturally tint the clear wine with a beautiful brown hue. To enhance its deep amber shade and provide a unique flavor signature, Cocchi adds sugar browned over an open fire, prepared manually just like for a crème caramel. This masterstroke introduces subtle notes of cotton candy and brittle that beautifully round out the bitter botanicals without the use of vanilla, perfectly safeguarding the proud, balsamic, and citrus-forward style that defines Cocchi.